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澳洲代寫論文服務

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代寫Applying developmental & socio-cultural theory and res

    With the improvement of living standards, people’s purchasing power has increased greatly in many regions (Johnston & Clark, 2008). Then the market needs in these regions have increased as well. Of course, in some developed regions, the negative impacts of confections on health have been realized by the public. Therefore, the differences in different markets are much obvious. In this industry, the advanced technologies producing confection have been controlled by more enterprises. At present, the establishment of brand is a new trend in this industry. 
     

    3. Micro environment

    Ferrero which was .established in 1946 is one manufacturer of and other confections. In the past several decades, the technologies used by Ferrero to produce confections have increased greatly. At present, this enterprise has focused on the development of its reputation in market and the attractiveness and innovation of its products. According to the research conducted by Muehlfeld, Weitzel, & Witteloostuijn (2011), Ferrero is the fourth greatest confection producer in the world. In general, this enterprise is in the leading position of the whole industry.  
     
    The main competitors of Ferrero Collection include Barry Callebaut and Nestle. At present, the development of Nestle in this industry is fast since its products are relatively cheap and could be accepted by more people. Barry Callebaut is famous for the quality of the products made by it. In the products, some innovative ideas favored by the young people and children are added. Especially, the food additives used in the products of this brand are controlled by the enterprise strictly. Therefore, the Barry Callebaut is much more attractive to the customers.  
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